Student Experience - Design Consultant (remote)

Role Summary

Location - Remote

Time Commitment - Full Time

Compensation - Rs. 500 per Hour

Time Commitment - 10 to 12 hours per week

Key Job Areas

Role Description

• Lead the design and development of conversational flows for TAP Buddy, a WhatsApp bot designed to engage and assist students.
• Collaborate with product managers, developers, and other stakeholders to understand user needs and translate them into conversational experiences.
• Identify design problems and incorporate conversation design principles.
• Create user-friendly, engaging, and intuitive conversation flows in Hinglish that reflect TAP Buddy's friendly and enthusiastic persona.
• Develop conversation design best practices, including intent mapping, entity recognition, error handling, and fallback strategies.
• Conduct user research, A/B testing, and analysis to continuously optimize conversational designs based on user feedback and engagement metrics.
• Ensure all conversational elements align with the tone of voice guidelines established for TAP Buddy, ensuring a consistent, approachable, and supportive user experience.
• Monitor the performance of the conversation designs and make necessary adjustments to improve user engagement, response accuracy, and overall interaction satisfaction.
• Document all conversation designs and flows, ensuring clear communication with developers for seamless integration.
• Mentor junior conversation designers and contribute to the development of internal guidelines and design standards.

Must Have

• Strong understanding of conversational AI, including natural language processing (NLP) and intent-based dialogue systems.
• Knowledge of user experience (UX) principles as they apply to conversation design.
• Ability to analyze conversational data to improve flows and user experiences.

Good to Have

• Familiarity or Expertise in designing conversation flows for WhatsApp bots or similar platforms.
• Experience with conversation design tools such as Voiceflow, Botmock, or similar platforms.
• Familiarity with AI and machine learning concepts.
• Experience with WhatsApp Business API or other messaging platforms.
• Exposure to working in the education or non-profit sector, especially in projects targeted at students.
• Previous experience mentoring or leading small design teams.
• Knowledge of A/B testing methodologies and user research for iterative design improvements.

Skills

• Minimum 5 years of experience in user experience design across products and services.
• Proficiency in languages like Hinglish and experience in creating content that resonates with a young audience.
• Strong understanding of conversation design, design principles, typography, color theory, and layout techniques.
• Ability to design, moderate, and analyze User Research
• Ability to create simple Graphic Design collaterals like posters, stickers, GIFs, and videos.
• Excellent communication skills, with the ability to collaborate across cross-functional teams (designers, developers, product managers).
• Knowledge of HTML/CSS; and JavaScript.

Desired Competencies

• Creativity and Innovation
• Initiative and Proactivity
• Critical Thinking
• Attention to detail
• Problem-Solving abilities
• Strong communication
• Ability to collaborate