Marketing manager

Key Responsibilities

📩 Email Marketing: Plan, execute, and optimize email campaigns that nurture leads and engage audiences (parents, students, schools).

📝 Content Development: Ideate and create impactful content (blogs, newsletters, video scripts, ad copies, and collateral).

📱 Social Media Management: Lead brand visibility on platforms like LinkedIn, Instagram, and YouTube, including campaign design, calendar planning, and performance tracking.

🎨 Brand Collateral: Coordinate with designers to develop website creatives, brochures, pitch decks, and digital ads aligned with the brand voice.

🌐 Website Content Oversight: Work with product team to manage content flow, update pages, and optimize messaging.

📊 CRM Integration (Good-to-Have): Support integration of marketing workflows with CRM(LSQ) tools for lead capture and segmentation.

Ideal Candidate Profile

• Bachelor's or Master’s in English, Journalism, Mass Comm, or related fields
• 2–5 years of hands-on experience in content-led marketing roles
• Demonstrated experience in email marketing platforms (e.g., Mailchimp, Zoho Campaigns)
• Working knowledge of social media content creation and coordination with designers/video editors
• Strong storytelling, copywriting, and visual communication sense
• Self-starter with a sharp eye for detail and timelines