Manager-Marketing

About iDreamCareer

At iDreamCareer, we’re on a mission to empower students across India and emerging economies with personalized career guidance. Through a blend of technology, expert mentorship, and rich content, we aim to bridge the career awareness and access gap for millions. As we scale our impact, we’re looking for passionate marketers to amplify our story.

Role Overview

We’re seeking a dynamic and data-savvy Manager – Marketing to support our brand growth, campaign execution, and performance tracking across channels. This is a high-impact role that requires a blend of creative storytelling, digital acumen, and operational rigor, along with an overall exposure to the marketing domain on all fronts.

Key Responsibilities

1. Develop and Execute Marketing Strategy
2. Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
3. Align marketing plans with business objectives and drive brand positioning across all channels.

Product Marketing

1. Concept to Implementation of Product Marketing Strategies in coordination with the Product Team.
2. Team Leadership and Collaboration
3. Lead, mentor, and grow the marketing team, including content, digital, and performance marketing roles.
4. Collaborate cross-functionally with sales, product, design, and operations teams to ensure alignment.

Digital Marketing Management

1. Oversee digital marketing campaigns across SEO, SEM, email, social media, and other channels.
2. Analyze and optimize performance metrics to maximize reach, engagement, and ROI.

Brand and Content Management

1. Maintain consistent brand voice and messaging across all customer touchpoints.
2. Oversee content creation (blogs, newsletters, case studies, whitepapers, etc.) to drive thought leadership.
3. Market Research and Customer Insights
4. Conduct market research to understand trends, competitor positioning, and customer behavior.
5. Translate insights into actionable strategies that influence campaign direction and product development.

Lead Generation and Revenue Support

1. Develop and manage integrated marketing campaigns focused on lead generation and conversion.
2. Collaborate with sales to ensure alignment on pipeline goals and nurturing strategies.
3. Budget and Vendor Management
4. Plan and manage the marketing budget effectively, ensuring maximum ROI.
5. Oversee relationships with agencies, freelancers, and other external partners.

Reporting and Analytics

1. Track, measure, and report performance of all marketing initiatives against KPIs.
2. Use data to iterate and improve ongoing and future campaigns.

Event and Offline Media

1. Plan and execute webinars, trade shows, and other promotional events.
2. Innovation and Experimentation
3. Stay up to date with the latest marketing trends, technologies, and best practices.
4. Encourage a culture of testing and learning to identify new growth opportunities.

Must-Haves

• 2+ years of experience in marketing, preferably in a high-growth startup or edtech company
• Hands-on knowledge of digital marketing tools (Google Ads, Meta Business Manager, Google Analytics, LeadSquared CRM, product engagement tools eg. webengage etc.)
• Strong project management and communication skills
• Ability to analyze data and draw actionable insights
• Passion for education, impact-driven marketing, and innovation
• Team Leadership

Good-to-Have

• Experience in performance marketing or growth hacking
• Exposure to marketing automation platforms
• Prior experience in B2B2C or D2C educational product marketing
• Comfort with basic design/editing tools (e.g., Canva, Figma)
• Exposure to a SaaS platform

Why Join Us?

• Work with a passionate and mission-driven team
• Play a pivotal role in shaping the future of millions of students
• Fast-paced, entrepreneurial environment with opportunities to grow
• Culture that encourages innovation, ownership, and continuous learning