Manager – Digital Marketing

Key Responsibilities:

• Develop and execute digital marketing strategies to increase Breakthrough’s reach, awareness, drive traffic, and generate leads.
• Utilize various digital marketing channels including but not limited to social media, search engines, email, and display advertising.
• Manage and optimize social media advertising campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc., to reach target audiences effectively.
• Plan, implement, and monitor Google Ads campaigns (Search, Display, and Video) to maximize ROI and achieve marketing objectives.
• Create and manage YouTube advertising campaigns, including video ad creation, targeting, and optimization.
• Analyse campaign performance metrics and provide insights and recommendations for improvement.
• Stay updated with the latest trends and best practices in digital marketing and incorporate them into strategies and campaigns.
• Optimize on-site content for maximum visibility and ranking in major search engines including HTML, site structure, page layout and navigation considerations
• Coordinate with the Web team to maintain, develop and optimize key digital assets, including but not limited to any ongoing campaign microsites and landing pages.
• Digital media monitoring report.

Skills, Competencies & Experience Required:

• Bachelor’s degree in Marketing, Communications, or related field with 7-9 years of work experience in digital marketing.
• Proven track record of successfully managing and optimizing social media advertising campaigns across various platforms.
• Expertise in Google Ads and Google Analytics, with a strong understanding of PPC advertising principles.
• Proficiency with html coding
• Experience with YouTube advertising, including video ad creation and optimization.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.