Develop and execute marketing plans for books, reports, magazines and other publications.
Drive outreach through traditional and digital platforms, targeting diverse and relevant audiences.
Lead campaigns for print and e-publications, including magazine subscriptions, book launches, and online promotions.
Build networks with libraries, distributors, bookstores, online platforms, media outlets, and institutional partners.
Supervise content marketing, social media engagement, and digital advertising initiatives.
Track market trends and reader behaviours to refine strategies and maximise visibility and impact.
Eligibility Criteria:
Education: Postgraduate degree in Marketing/ Business Administration from a recognised university/ institution.
Experience: Minimum 8 years of industry experience in marketing, particularly in organizations engaged in publishing of books and magazines.
Skills: Strong understanding of both traditional and digital marketing, including search engine optimisation (SEO), social media, and e-commerce channels. Proven track record in developing successful marketing campaigns for publications.
